New Brand Marketing

At some point in the past few decades, sometime between Sinatra going to the moon and the rise of Elvis Presley, the business world realized something. They figured out that there was a market segment that not only influenced future patterns of what was popular and what was viable in a product, but was also [...]

Every advertising / branding exec has at one time or another, dabbled in the visual arts. Whether its graphic design, photography or film making, it’s essential to know the tools by which we get our message across. For me, it was script writing. For a decade now, these film scripts remain conceptual, their energies potential, [...]