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	<title>New Brand Marketing</title>
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	<link>http://newbrandmarketing.com</link>
	<description>Changing the face of your enterprise</description>
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<!-- Excerpts generated using Auto Excerpt plugin, http://mr.hokya.com/auto-excerpt/ -->
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		<title>Small Business Branding Tips</title>
		<link>http://newbrandmarketing.com/branding/small-business-branding-tips/</link>
		<comments>http://newbrandmarketing.com/branding/small-business-branding-tips/#comments</comments>
		<pubDate>Mon, 11 Jun 2012 19:08:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://newbrandmarketing.com/?p=86</guid>
		<description><![CDATA[Small businesses typically don&#8217;t have much of a budget for branding and marketing. It is the sort of thing that&#8217;s really hard, because a lot of traditional marketing media is expensive. TV spots, radio broadcasts and widespread posters are expensive, eating away at the company&#8217;s money when it could be better spent elsewhere. However, there [...]]]></description>
			<content:encoded><![CDATA[Small businesses typically don&#8217;t have much of a budget for branding and marketing. It is the sort of thing that&#8217;s really hard, because a lot of traditional marketing media is expensive. TV spots, radio broadcasts and widespread posters are expensive, eating away at the company&#8217;s money when it could be better spent elsewhere. However, there are ways to help people find out more about the products t]]></content:encoded>
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		<slash:comments>0</slash:comments>
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<!-- Excerpts generated using Auto Excerpt plugin, http://mr.hokya.com/auto-excerpt/ -->
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		<title>Don&#8217;t Turn a Brand into White Noise Online</title>
		<link>http://newbrandmarketing.com/branding/dont-turn-a-brand-into-white-noise-online/</link>
		<comments>http://newbrandmarketing.com/branding/dont-turn-a-brand-into-white-noise-online/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 20:40:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://newbrandmarketing.com/?p=81</guid>
		<description><![CDATA[A brand is something valuable. Companies spend time, money, and effort to build brands. A good one can make or break a product&#8217;s place in the market just as easily as the wrong bets in currency trading can leave someone bankrupt. It is something that should not be squandered or treated poorly. Yet, this is [...]]]></description>
			<content:encoded><![CDATA[A brand is something valuable. Companies spend time, money, and effort to build brands. A good one can make or break a product&#8217;s place in the market just as easily as the wrong bets in currency trading can leave someone bankrupt. It is something that should not be squandered or treated poorly. Yet, this is exactly what a lot of businesses do with their brands when working with social networking sites. While s]]></content:encoded>
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		<slash:comments>0</slash:comments>
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<!-- Excerpts generated using Auto Excerpt plugin, http://mr.hokya.com/auto-excerpt/ -->
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		<title>Bringing Back Lost Customers</title>
		<link>http://newbrandmarketing.com/branding/bringing-back-lost-customers/</link>
		<comments>http://newbrandmarketing.com/branding/bringing-back-lost-customers/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 05:34:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://newbrandmarketing.com/?p=77</guid>
		<description><![CDATA[One of the jobs of marketing any business or product, whether it is milk tea or Oki toner cartridges or odd-smelling and obscure aroma therapy oils, is to spread the word about it. This falls into the role of spreading and creating awareness, attracting new customers. At the same time, this strategy also tends to [...]]]></description>
			<content:encoded><![CDATA[One of the jobs of marketing any business or product, whether it is milk tea or Oki toner cartridges or odd-smelling and obscure aroma therapy oils, is to spread the word about it. This falls into the role of spreading and creating awareness, attracting new customers. At the same time, this strategy also tends to fall under another role of marketing: keeping current customers. No business can survive by attempting ]]></content:encoded>
			<wfw:commentRss>http://newbrandmarketing.com/branding/bringing-back-lost-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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<!-- Excerpts generated using Auto Excerpt plugin, http://mr.hokya.com/auto-excerpt/ -->
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		<title>Marketing To That Certain Demographic</title>
		<link>http://newbrandmarketing.com/marketing/marketing-to-that-certain-demographic/</link>
		<comments>http://newbrandmarketing.com/marketing/marketing-to-that-certain-demographic/#comments</comments>
		<pubDate>Mon, 27 Feb 2012 05:14:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://newbrandmarketing.com/?p=74</guid>
		<description><![CDATA[At some point in the past few decades, sometime between Sinatra going to the moon and the rise of Elvis Presley, the business world realized something. They figured out that there was a market segment that not only influenced future patterns of what was popular and what was viable in a product, but was also [...]]]></description>
			<content:encoded><![CDATA[At some point in the past few decades, sometime between Sinatra going to the moon and the rise of Elvis Presley, the business world realized something. They figured out that there was a market segment that not only influenced future patterns of what was popular and what was viable in a product, but was also starting to emerge as the most powerful age bracket in marketing.
While they didn&#8217;t have a lot of inter]]></content:encoded>
			<wfw:commentRss>http://newbrandmarketing.com/marketing/marketing-to-that-certain-demographic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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<!-- Excerpts generated using Auto Excerpt plugin, http://mr.hokya.com/auto-excerpt/ -->
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		<title>On Script Writing</title>
		<link>http://newbrandmarketing.com/branding/on-script-writing/</link>
		<comments>http://newbrandmarketing.com/branding/on-script-writing/#comments</comments>
		<pubDate>Sun, 19 Feb 2012 23:58:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://newbrandmarketing.com/?p=70</guid>
		<description><![CDATA[Every advertising / branding exec has at one time or another, dabbled in the visual arts. Whether its graphic design, photography or film making, it&#8217;s essential to know the tools by which we get our message across. For me, it was script writing. For a decade now, these film scripts remain conceptual, their energies potential, [...]]]></description>
			<content:encoded><![CDATA[Every advertising / branding exec has at one time or another, dabbled in the visual arts. Whether its graphic design, photography or film making, it&#8217;s essential to know the tools by which we get our message across. For me, it was script writing.
For a decade now, these film scripts remain conceptual, their energies potential, stored in my harddrive, seen only by me, nearly forgotten. It was like my other aban]]></content:encoded>
			<wfw:commentRss>http://newbrandmarketing.com/branding/on-script-writing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	
<!-- Excerpts generated using Auto Excerpt plugin, http://mr.hokya.com/auto-excerpt/ -->
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		<title>Three Tiers of Noncustomers</title>
		<link>http://newbrandmarketing.com/marketing/three-tiers-of-noncustomers/</link>
		<comments>http://newbrandmarketing.com/marketing/three-tiers-of-noncustomers/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 00:51:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://newbrandmarketing.com/?p=67</guid>
		<description><![CDATA[Part of the purpose of marketing is to appeal to new customers and expand into new markets, allowing any business – whether it deals with car insurance quotes or sells pharmaceutical products – to stabilize and expand. This means that they must not only send out messages to appeal to existing customers and remind them [...]]]></description>
			<content:encoded><![CDATA[Part of the purpose of marketing is to appeal to new customers and expand into new markets, allowing any business – whether it deals with car insurance quotes or sells pharmaceutical products – to stabilize and expand. This means that they must not only send out messages to appeal to existing customers and remind them the business exists, they must also work on touching base with noncustomers. For inexperienced]]></content:encoded>
			<wfw:commentRss>http://newbrandmarketing.com/marketing/three-tiers-of-noncustomers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	
<!-- Excerpts generated using Auto Excerpt plugin, http://mr.hokya.com/auto-excerpt/ -->
	<item>
		<title>A Rose, By Any Other Name?</title>
		<link>http://newbrandmarketing.com/branding/a-rose-by-any-other-name/</link>
		<comments>http://newbrandmarketing.com/branding/a-rose-by-any-other-name/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 02:22:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://newbrandmarketing.com/?p=61</guid>
		<description><![CDATA[&#8220;What&#8217;s in a name? That which we call a rose by any other name would still smell as sweet.&#8221; – William Shakespeare&#8217;s Romeo &#38; Juliet, Act II, Scene ii While The Bard must be respected for his achievements, that line clearly shows the man did not quite understand the importance of a name when constructing [...]]]></description>
			<content:encoded><![CDATA[&#8220;What&#8217;s in a name? That which we call a rose by any other name would still smell as sweet.&#8221; – William Shakespeare&#8217;s Romeo &amp; Juliet, Act II, Scene ii
While The Bard must be respected for his achievements, that line clearly shows the man did not quite understand the importance of a name when constructing a brand. The name still plays a role in establishing a brand, even if it isn&#8217;t]]></content:encoded>
			<wfw:commentRss>http://newbrandmarketing.com/branding/a-rose-by-any-other-name/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	
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	<item>
		<title>Getting Your Customers to Say &#8216;Yes, I&#8217;ll Buy</title>
		<link>http://newbrandmarketing.com/branding/getting-your-customers-to-say-yes-ill-buy/</link>
		<comments>http://newbrandmarketing.com/branding/getting-your-customers-to-say-yes-ill-buy/#comments</comments>
		<pubDate>Sun, 06 Nov 2011 23:47:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://newbrandmarketing.com/?p=55</guid>
		<description><![CDATA[In the middle of the 20th century,  advertisers began formally studying the depths of the human psyche to come up with strategies to get people to buy their products and companies began having psychologists on payroll. Many brand strategies today take into account the knowledge and the studies that have accumulated regarding marketing and consumer [...]]]></description>
			<content:encoded><![CDATA[In the middle of the 20th century,  advertisers began formally studying the depths of the human psyche to come up with strategies to get people to buy their products and companies began having psychologists on payroll. Many brand strategies today take into account the knowledge and the studies that have accumulated regarding marketing and consumer behavior since them.
A great brand is something that consumers reme]]></content:encoded>
			<wfw:commentRss>http://newbrandmarketing.com/branding/getting-your-customers-to-say-yes-ill-buy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	
<!-- Excerpts generated using Auto Excerpt plugin, http://mr.hokya.com/auto-excerpt/ -->
	<item>
		<title>Building Relationships the Marketing Way</title>
		<link>http://newbrandmarketing.com/marketing/building-relationships-the-marketing-way/</link>
		<comments>http://newbrandmarketing.com/marketing/building-relationships-the-marketing-way/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 07:17:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://newbrandmarketing.com/?p=47</guid>
		<description><![CDATA[Companies should be able to find a firm that will be able to help them meet their marketing needs. These days, most businesses have no idea how to market their products and build relationships with their clients. They don’t know that establishing customer relationships is important in order to reach wider audience. Loyal clients will [...]]]></description>
			<content:encoded><![CDATA[Companies should be able to find a firm that will be able to help them meet their marketing needs. These days, most businesses have no idea how to market their products and build relationships with their clients. They don’t know that establishing customer relationships is important in order to reach wider audience.
Loyal clients will be the one who “market” the product if they are satisfied with what a compan]]></content:encoded>
			<wfw:commentRss>http://newbrandmarketing.com/marketing/building-relationships-the-marketing-way/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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<!-- Excerpts generated using Auto Excerpt plugin, http://mr.hokya.com/auto-excerpt/ -->
	<item>
		<title>The Basics of Branding</title>
		<link>http://newbrandmarketing.com/branding/the-basics-of-branding/</link>
		<comments>http://newbrandmarketing.com/branding/the-basics-of-branding/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 04:23:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://152.160.198.74/?p=42</guid>
		<description><![CDATA[Through time, a great deal of information on distribution about branding has existed. If you are new in the business, it is only proper that you seek out the experts either through blogs or forums, to learn about such a concept straight from the horse’s mouth. As a newbie, it is but natural for you [...]]]></description>
			<content:encoded><![CDATA[Through time, a great deal of information on distribution about branding has existed. If you are new in the business, it is only proper that you seek out the experts either through blogs or forums, to learn about such a concept straight from the horse’s mouth.
As a newbie, it is but natural for you to have certain apprehensions or anxiety attacks as to whether or not you will succeed in this venture. For your gui]]></content:encoded>
			<wfw:commentRss>http://newbrandmarketing.com/branding/the-basics-of-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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